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Refuting “Sex Sells” Women’s Sport


The Nation magazine just published a special issue on the role and impact of sport on U.S. culture. Mary Jo Kane, sport media scholar and the Director of the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota, was asked by Dave Zirin (guest editor) to write a column on sport, media and gender. Kane addressed the notion that “sex sells” women’s sports and focused on her own research as well as 40 years of sport media scholarship. The article contains a link to a slide show of various media representations. At the end of slide show readers are directed to the Tucker Center website where there is more text/critique and an expanded slide show.

Below are the links to The Nation article and slide show.

For media inquires and/or more information about this piece, please contact Jonathan Sweet (

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